Photo courtesy of Annababy Photography:

In The Treetops Baby Boutique is an environmentally friendly, family owned business founded by Jeff & Amanda Mathews. As a husband and wife team, our goal is to personally test all of our products to guarantee complete customer satisfaction. We offer fashionable, affordable, and eco-friendly baby products to you and your family. We care about all of our babies futures so we support our planet by using sustainable, earth friendly packaging made from recycled, biodegradable, or re-usable materials.We strive to provide you with number one customer service. Your support does not end when you click 'check out.' If you have any further questions or concerns, please email us at and we will be glad to try and help you.

If it isn’t good enough for our family, it isn’t good enough for yours!

How we began:

In The Treetops was just a dream when we brought our baby girl, Kahlan (pronounced Kay-lynn), home from the hospital in April 2011.I have always loved working in retail/customer service but wanted to be able to stay home with our daughter and one day it hit me, why not have the best of both worlds?Jeff & I started playing with the idea and decided that this was the path we were destined to take.In The Treetops was conceived in July 2012 while I was trying to soothe our teething daughter to sleep and began singing Rock-A-Bye-Baby – that verse, ‘in the treetops’ just clicked for me.We are an environmentally conscious family that loves the outdoors so it worked for us personally as well.

Where are we?

In The Treetops is located in Cocoa, Florida; not too far from Kennedy Space Center, the Space Coast Beaches: Cape Canaveral and Cocoa Beach, and the Orlando-area attractions: Disney, Sea World, and Universal Studios.We are an online baby boutique and offer our products to satisfied customers nationwide.

If you have any tips or suggestions, or would like to see your favorite products offered at In The Treetops, send us an email and tell us about it!

Proud supporter of:
The Great Cloth Diaper Change
American Cancer Society

Cystic Fibrosis Foundation
Space Coast La Leche League
BCC Lab School